Learning Outcomes

Pricing

Visual Merchandising

Principles of Design

Designing a Display

Flow of Goods and Services

Lesson Summary

In this module, learn about retail merchandising and what it entails. Then, learn how retailers can determine the price of an item. Next, learn about visual merchandising, how it can affect sales, and the principles of design. Lastly, learn about the flow of goods and services from production to sale.

What is Retail Marketing

Marketing Communication, Merchandise and Assortment Planning

In this module, learn about the meaning of retail marketing and what it entails. Learn about the retail marketing mix, or the 4 P’s. Furthermore, learn about communication in retail. Lastly, learn about merchandise planning and how retailers can calculate how much stock to buy.

Retail Management - Merchandising, Distribution and Marketing - Final Assessment

Learn how to boost sales with merchandise displays, marketing and inventory planning in this free online retail course.

Retail Management - Merchandising, Distribution and Marketing

This course teaches you about essential but non-obvious facets of the retail industry, including marketing, merchandising and distribution. We show you techniques to rack up impressive sales in a retail environment, from savvy pricing that increases foot traffic to effective in-store marketing. Whether you run your own small business or work for a large company, this course in retail management can boost your sales skills and career.

Defining Marketing

Core Concepts in Marketing

Case Studies

In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.

Marketing of Services

Evolution of Marketing

Contemporary Issues in Modern Marketing Practices

In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.

Introduction to Competitor Analysis

Marketing Objectives

Strategy and Core Competency

In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.

PESTEL Framework

Competitive Analysis

Case Study

In this module you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.

Diploma in Marketing Management - First Assessment

You must score 80% or more to pass this assessment.

Introduction to Marketing Information System

Components of a Marketing Information System

In this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.

Marketing Research Process

MDP and MRP

Exploratory Research - Part 1

Exploratory Research - Part 2

In this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.

Causal Research

Measurement and Scaling

In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.

Questionnaire and Sampling

Sampling Techniques

In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.

Data Collection, Preparation and Analysis

Multivariate Data Analysis

In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis.

Diploma in Marketing Management - Second Assessment

Diploma in Marketing Management - Final Assessment

Learn about marketing management and modern market research techniques with this free Marketing Management course.

Diploma in Marketing Management

This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Multiple Channels

Retail Marketing

Budgeting and Marketing Benefits

In this module, you will be introduced to the concept of marketing and selling in multiple channels, and the benefits of this for your retail outlet. You will learn the basics of retail marketing, the key factors to include in your budget, and the dangers posed to your business by not marketing correctly.

Introduction to Brand Management

Dos And Don'ts of Brand Management

Branding Resources

In this module you will be introduced to the concept of brand management specifically, as opposed to marketing, and the difference between these concepts. You will learn how to curate your brand effectively, how to carry out brand research, and factors to consider when marketing your brand. You will also learn the mistakes you should avoid when completing these steps.

Course assessment

Learn how to market your store and manage your brand effectively with this free online course in retail marketing.

Retail Management: Marketing and Brand Management

This free online brand management training course will teach you the importance of brand management and retail marketing effectively. Learn how to create an attractive and cohesive brand while making your store extra visible to your target market using our specific guide. Whether you are just beginning your retail marketing career, or a manager looking to give your brand a boost, learn valuable retail marketing skills to help you in your future.

Target Audience

Marketing Challenges

Advertising Methods

In this module you will learn about advertising for tourism and it covers topics such as Target Audience; Advertising Methods; Issues Facing Marketers.

Determining Objectives

Attracting Attention

Promoting Brand Loyalty

In this module you'll learn about promotional campaigns and it covers topics such as Determining Objectives; Attracting Attention; Promoting Loyalty.

Tourism: Marketing and Promotion - End of Course Assessment

Learn how to create a professional and effective tourism marketing campaign, with this free online course.

Tourism - Marketing and Promotion

This free online course on marketing and promotional campaigns for tourism will teach you the do's and don't of a promotional tourism campaign, teaching you how to identify a target audience, and understand your customers' purchasing process. Effective advertising strategies have been the key to the growth of many modern tourism ventures, grow your business today with this free online course in tourism marketing.

Creative Effective Display Ads

Remarketing for Customer Retention

Brand Marketing and Direct Response Marketing

How to Create a Stellar Landing Page

This module presents the strategies for growing your business through display advertising. It explains how to make your ad messaging, imagery, and design creative and effective. You will also learn about remarketing, which is targeted at making people keep returning to your site and making them strongly motivated to make a purchase.

Display Advertising for Business Growth - Course Assessment

Learn how to use digital display advertising to grow your business in this free online branding and marketing course.

Display Advertising for Business Growth

Online display advertisements offer an effective way to target potential customers, tell them about your products and increase brand awareness. This marketing course provides strategies that make the most of display ads that are creative and appealing. Most people don’t make a purchase on their first visit to a business website so your marketing strategy must keep customers engaged to encourage them to return to your site through smart branding.

Theory of Demand

Demand Schedule, Curve and Function

Theory of Supply

Market Equilibrium

Elasticity of Demand (C1)

Income Elasticity of Demand

In this module, you will learn about the law of demand. The exceptions to the law of demand, notably Giffen goods, will be addressed. You will also learn about the law of supply and the various factors influencing supply.

Consumer Preference

Consumer Equilibrium

Elasticity of Supply

In this module, you will learn how consumer preference is described through indifference curves and the marginal rate of substitution. You will also learn about the budget line. How the consumer reaches the equilibrium will be highlighted.

Final Course Assessment

Boost your business acumen by studying market and consumer behaviours and preferences with this free online course.

Understanding Market and Consumer Behaviour

This free online course introduces you to the law of supply and demand, and analyses consumer preference in the marketplace. You will learn about the various factors affecting that law and market equilibrium. You will also explore the indifference curve and learn how to use consumers’ income to write the budget line before analyzing how the consumer reaches equilibrium.

Pricing Products Correctly

How to Ship Goods Effectively

Using Effective Packaging to Promote Your Brand

Finding a Suitable Manufacturing Partner

Setting up Suitable Payment Systems

This module explores the basic aspects of e-commerce. It teaches how to price your goods correctly and profitably and source for the right manufacturers, which in turn, can help reduce your workload. Further, you'll learn about Payment Service Providers and tips on safely and uniquely packaging your goods and promoting your brand.

Basics of E-Commerce—How to Sell Your Products Online - Course Assessment

Learn how to successfully market and sell goods online and grow your brand in this free online eCommerce course.

Basics of eCommerce: How to Sell Online

Are you an aspiring online trader or do you want to sharpen your current eCommerce skills? This course explores the basics of eCommerce and provides proven digital marketing, selling and distribution strategies. We explain how to set sensible prices, package your goods attractively and safely and select a suitable payment service. We also outline how to source goods and select a suitable manufacturing partner who can streamline your processes.

Marketing Management

Marketing in India

The Role of Marketing

This module introduces you to the world of marketing. The module begins by teaching you about how marketing came about, the basic principles of marketing and the important roles that marketing has in the business.

Case Analysis

Marketing Environment

This module teaches you about the importance of case analysis and case studies and how they can be used as a tool in marketing. The module also touches on the marketing environment and it's relation to case analysis.

An Introduction to Marketing Strategies and Case Analysis - Course Assessment

This free online course teaches you about the important aspects of effective marketing strategies and how to apply them.

Introduction to Marketing Strategies and Case Analysis

Get to grips with the basics of modern marketing, with a special focus on effective marketing strategy, in this free online course. It kicks off with a look at the origins of marketing as well as the importance of professional marketing management, and the roles marketing has in helping ensure a company’s success. You will also analyze real-life case studies to see how they can assist you in drawing up appropriate marketing strategies.

Fundamentals of Facebook Marketing - Learning Outcomes

Introduction to Facebook as a Marketing Platform

Setting Up a Facebook Business Page

Understanding Facebook Algorithms

Fundamentals of Facebook Marketing  - Lesson Summary

Start your journey with Facebook marketing by setting up a professional Business Page, understanding your audience, and creating engaging content. This module helps you build a solid online presence by targeting the right people and boosting your brand’s visibility. Learn the basics to connect with your audience and grow your brand effectively.

Facebook Advertising Strategies - Learning Outcomes

Types of Facebook Ads

Crafting Effective Ad Campaigns

Audience Targeting and Retargeting

Facebook Advertising Strategies  -  Lesson Summary

In this module, you'll learn how to target the right audience, retarget interested customers, and choose the best ad formats. We’ll show you how to create ads that connect with people and drive conversions. By the end, you’ll know how to optimize your ads for better performance and maximize your results.

Introduction to Facebook Analytics

Key Metrics for Campaign Evaluation

Optimizing Ad Campaigns

Measuring and Optimizing Facebook Campaigns - Lesson Summary

In this module, you’ll learn how to track your ad performance using Facebook Insights and key metrics like engagement and conversions. We’ll cover A/B testing to help you compare ad variations and find what works best. By using data-driven strategies, you’ll be able to fine-tune your campaigns for better results and higher returns.

Facebook Marketing and Advertising - Course Assessment

Master the Art of Facebook Marketing and Advertising to Grow Your Business and Engage Your Audience.

Facebook Marketing and Advertising

This course offers a comprehensive guide to Facebook marketing and advertising, showing you how to leverage its vast user base and targeting tools to meet your business goals. Learn to set up and optimize ad campaigns, use analytics for better performance, and engage your audience through Pages, Groups, and Events. By the end, you'll be able to create effective Facebook strategies that drive engagement and boost conversions.

Diploma in Marketing Management (Copy) - First Assessment

Diploma in Marketing Management (Copy) - Second Assessment

Diploma in Marketing Management - Assessment

Welcome to the Course

Understanding the Core Fundamentals of Solid Branding

Scale Your Brand

In this module, you will learn how to position your brand to a profitable customer, create a solid and bold brand image besides learning how to scale your product line, marketing, and distribution.

How to Build a Profitable Small Business Brand - Course Assessment

In this free online advanced branding course, learn the vital strategies and tools to scale up your small business.

How to Build a Profitable Small Business Brand

Do you want to learn how to build a profitable brand? This course will teach you how to position your brand boldly to attract high-paying premium customers. Learn how to differentiate your brand in the marketplace and stand out from the competition. In addition, you will learn how to present your brand attractively to the customer visually, work with social media influencers and become a well-recognized and powerful brand.

Products and Services Management

Branding and Brand Management

Pricing Products and Services

In this module, you will examine the four important stages of the product life cycle. You will learn how the product manager leads a firm’s marketing program and executes analysis and supplementation of data. You will study branding and brand management, products packaging and labelling, and services management. Four vital pricing approaches for setting commodity prices will be considered. Then, you will see how to identify the pricing objectives and constraints that limit profits.

Logistics and Supply Chain Management

Retailing and Wholesaling

In this module, you will consider different marketing channels including electronic, multichannel, and vertical marketing systems. You will see the methods for managing channel relationships for conflicts resolution and business partnerships. You will study logistics management in the supply chain, the types of consumer utilities in retailing, and the techniques for classifying merchandise line of retail outlets. Likewise, the retailing life cycle and wholesaling strategies will be dissected.

Marketing: Products and Services Management - Course Assessment

Master the strategies for efficient brand management and products and services distribution in this free online course.

Marketing: Products and Services Management

With this free online course, you will master the vital procedures for managing products and services successfully. You will study the product life cycle, four stages of market evolution and roles of a product manager. The systems for brand management, as well as commodities pricing and distribution models, will be covered. By completing this course, you will move several strides closer to becoming a successful commodity manager.

Understanding the Fundamentals of Product and Service Bundling

Designing Bundles That Customers Really Want

Promoting and Positioning Your Bundles

Tracking and Refining Your Bundle Strategy

Product and Service Bundling to Maximise Profits - Assessment

Discover the art of bundling to boost sales and customer satisfaction in your business with this free online course.

Product and Service Bundling to Maximise Profits

Unlock the power of smart product and service bundling with this practical course designed to help entrepreneurs and small business owners turn everyday items into irresistible customer offers. Through real-life examples and guided steps, you’ll learn how to design bundles based on customer behaviour, create value-driven packages that meet real needs, and promote them effectively across multiple channels. Enrol today.